Transforming Pharma Sales and Customer Experience
Welcome to Episode 16 of the Pharma Sales & Tech Podcast! In this episode, host Stefan sit down with Sushil Katdare, an industry veteran with over 22 years of experience in the pharmaceutical field. Sushil, currently serving as the CX Director for the GCI region at GSK Pharma, shares his insights on the critical intersection of customer experience, sales strategies, and technology in the pharma industry.
Episode Highlights:
- Diverse Healthcare Background: Sushil introduces his rich background spanning various healthcare domains, emphasizing the need to tailor strategies for a positive impact on patients and society.
- The Role of CX in Pharma: Sushil delves into his role as the CX Director, explaining how enhancing customer experience plays a vital role in achieving positive patient outcomes.
- Data-Driven Sales Strategies: The discussion explores the integration of data and analytics in driving effective sales strategies, underlining the importance of human creativity in interpreting data trends.
- Strategic Disease Awareness: Sushil shares a success story of launching a new vaccine by first creating disease awareness among healthcare professionals, resulting in positive patient outcomes.
- Ethical Use of Data: Sushil emphasizes the ethical use of data and AI, highlighting the significance of adhering to regulations while embracing technological advancements.
Key Takeaways:
- Endurance in Sales: Sushil stresses the importance of maintaining a positive attitude towards failures and continuously striving for success in the challenging sales environment.
- Three Pillars of Performance: Learn about the key elements of successful performance: product knowledge, skill sets, and a positive attitude.
- Balancing Technology and Ethics: Understand the balance between leveraging AI and data analytics while upholding ethical standards and patient safety.
Conclusion:
In this engaging conversation, Sushil Katdare provides invaluable insights into the evolving landscape of pharmaceutical sales, customer experience, and the harmonious blend of data, technology, and human expertise. From tackling challenges to embracing innovations, this episode equips both seasoned professionals and newcomers with actionable strategies to excel in the industry.
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Tune in now to gain a deeper understanding of the pharma industry's dynamic future!
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